Product strategy

ReGarde offer services within the following areas:

» Management

» Coaching

« Product strategy

Product strategy comprises a variety of different important questions that can be crucial for success. A few examples can be mentioned:

    • Positioning among the company’s own products
    • Positioning of the company’s own products against competitors
    • Product supply based on customer needs
    • Packaging of services and products
    • Marketing of individual products and/or as a complete solutions

» Sales towards the public sector

» Procurement processes

» Organizational changes 



Background Reidar Gårdebäck

After a Master of Science degree in Physics at KTH – Royal Technical University the first appointment was at Siemens-Elema Healthcare department with development of radiology systems. Then followed appointments at several medical technology companies such as Elekta, ProAct, GE Healthcare and Medtronic. These appointments in different positions have during the 23 years founded an extensive experience in medical technology. From product development, software support, project management, sales, procurement, and for the last  10 years as CEO adding components such as, quality, organizational development, agent & distributor management, leadership, financial management and change management in the organization.

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